Brand Strategy & Logo Design
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Brands that work, built from the letter up.
Brands that work, built from the letter up.
We believe that strong brands aren’t just seen; they’re felt. They speak clearly, carry meaning, and build trust over time. That’s why we start with the foundations: the letterforms, the language, and the logic behind how everything fits together.
We design brands that are built to last and rooted in strategy, crafted with care, and designed to make an impact across every platform. From logos and type systems to colour palettes, visual identities and tone of voice, we take a joined-up approach that brings consistency and clarity to every part of your brand.
Whether you're starting something new or evolving something existing, we’ll work with you to define what your brand stands for and how it should communicate – visually and verbally. That might mean stripping things back to find your core message, or building on what already works and sharpening the edges.
Our process is collaborative, thoughtful and hands-on. We don’t do off-the-shelf. We take time to understand your story, your audience, and your goals, so that everything we create – from your logo to your website to your social content – feels like it belongs to you and speaks to the people who matter.
Above all, we care about making brands that work. Brands that can flex and grow. Brands that are as practical as they are beautiful. Brands that know what they’re saying – and how to say it.
Sample Projects:
What we deliver:
• Logo design and visual identity systems
• Brand strategy and positioning
• Naming and tone of voice
• Typography and brand guidelines
• Print and digital brand applications
What our Clients say:
"They helped us build our branding. We are over the moon with our logo and the level of support provided by Lobotype. And we'd recommend using them for your next branding project."
"They helped us build our branding. We are over the moon with our logo and the level of support provided by Lobotype. And we'd recommend using them for your next branding project."
Marrie Storrie at Storries Scottish Steadings
"They helped us build our branding. We are over the moon with our logo and the level of support provided by Lobotype. And we'd recommend using them for your next branding project."
"They helped us build our branding. We are over the moon with our logo and the level of support provided by Lobotype. And we'd recommend using them for your next branding project."
Marrie Storrie at Storries Scottish Steadings
"They helped us build our branding. We are over the moon with our logo and the level of support provided by Lobotype. And we'd recommend using them for your next branding project."
"They helped us build our branding. We are over the moon with our logo and the level of support provided by Lobotype. And we'd recommend using them for your next branding project."
Marrie Storrie at Storries Scottish Steadings
How can we help?
How can we help?
We build no jargon, no nonsense – just smart design and strong ideas that truly connect with your audience. We’re here to help you understand your message and find the best way to share it with the world. Because great design isn’t just about looking good – it’s about working better for your brand and your goals.
Your logo isn’t just a mark; it’s often the first thing people see and remember about you. Let’s make sure it’s not just good, but unforgettable – something that feels right, stands out, and makes people want to know more.
Let’s make it unforgettable.
Reach out to us
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