Discover Work and More

Working with Discover Work was a chance to help change lives. More than a typical branding project, this one focused on portraying the dynamic spirit of Dundee’s employment services.

Discover Work is more than just a programme. The goal was a visual identity that was both warm and empowering, yet practical and easy for all partners to use consistently.

People are at the centre of everything Discover Work does, and the logotype reflects that. It features two faces, symbolising both research and uncover. This is about finding and sharing information.

The resulting brand is professional but empathetic, furthering Discover Work’s goal of creating opportunities for everyone. This wasn’t merely about branding. The goal was to build hope, respect, and collaboration.

Seeing the identity out there in Dundee and helping people feel welcomed, informed, and confident as they navigate services has been one of the most rewarding parts of my work.