Hello World. This is Lobotype.

Based in Dundee, Scotland, we’re a type-foundry, build logos and illustrations for your business.

Lobotype was founded by Mike Brown, with a design, branding, and communications background spanning twenty five years.

Developing your message

We’re not interested in gubbings or blethers. Our goal is to help you communicate clearly and confidently, while looking sharp doing it.

We design things people remember.

Stylist illustration of graphic designer Mike Brown

Download some of our free typefaces:

Sidllaw

Glitchy

Balkello

What we do

We craft original typefaces and distinctive brand identities.
We design fonts with personality.
We bring clarity to communication.
We take the abstract and make it beautiful.
We help new businesses launch and established ones evolve.

Some of our logotypes and brand marks:

Sasquach

Dronley Woods

PayDay Drone

Butterfly

Just Feet

Plumbs the Word

Phoenix

Remember Scotland

Mock-up of a book cover using custom illustrations.

Book Cover Project

At Lobotype, we’re passionate about the power of storytelling—both in words and in visuals. As a creative exercise, our team set out to reimagine the covers of some of our favourite novels, using bold illustrative techniques and carefully crafted typography to bring new life to classic tales. From the epic journey of The Hobbit, to the eerie post-apocalyptic world of The Day of the Triffids, and the heartbreaking beauty of Flowers for Algernon, each cover was a chance to explore mood, symbolism, and narrative through design.

This project wasn’t just about aesthetic reinterpretation, it was about celebrating the emotional core of each story, showcasing how design can deepen a reader’s connection before the first page is even turned.

Book Cover Project

Frequently Asked Questions

How much do you charge to design a custom typeface?

The honest answer is – it depends. But to give you a rough idea, a basic custom typeface usually costs between £2,000 and £10,000. That might sound like a lot, but creating a typeface takes time and care.

Think about it this way: a typeface isn’t just one design; it includes lots of different characters, like uppercase and lowercase letters, numbers, and punctuation marks. If you need extra characters for other languages, that adds more work too.

The great thing about having a custom typeface is that it’s completely yours. Big businesses invest in them because they end up with something unique that perfectly fits their brand, and they no longer have to pay for font licences or subscriptions.

How much do you charge to design a logo?

Our logos typically start from around £500 and can go up to £3,000 or more for larger projects.

That might sound like a big range, but designing a logo isn’t just about creating something that looks good. It takes time to understand your business, explore different ideas, and make sure the final logo works perfectly everywhere you use it – from social media icons to shop signs.

In the end, you’re not just paying for a nice design; you’re investing in something that represents your brand and helps you stand out.

How much do you charge to for a custom illustration?

A custom illustration can cost anywhere from £200 to £2,000 or more. A small, simple spot illustration will cost less than a detailed full-page artwork or a series of illustrations for a campaign. Again it really depends on the project; including what's involved and how quickly it has to be turned around.

Reach out to us

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