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SDA

Projects Outcomes

Service Design Academy

Working with Service Design Academy was an opportunity to shape how organisations solve real human problems. This wasn’t just another branding project – it was about capturing the Academy’s commitment to practical creativity, inclusivity, and transformative learning.

Service Design Academy empowers people to rethink services in ways that truly work for users. The visual identity needed to reflect this ethos: approachable yet expert, optimistic yet grounded in rigour. We created a brand that felt fresh and progressive, with a clear typographic system, distinctive colour palette, and graphic elements inspired by mapping and co-creation tools.

At its heart, the identity celebrates people coming together to make change happen. It conveys collaboration, energy, and clarity, ensuring that learners, partners, and staff all feel part of the Academy’s journey.

Seeing the Service Design Academy brand rolled out – from workshop materials to online platforms – reinforced how design can unify, inspire, and drive lasting impact. This project wasn’t just about aesthetics. It was about equipping people to transform their organisations and communities for the better.

  1. Build identity system (logo, colours, typography, iconography, infographics, and more)

  2. Develop simple brand style guidelines

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The Service Design Academy logo with a yellow sans-serif font on a dark background, and the website sda.ac.uk.
The Service Design Academy logo with a yellow sans-serif font on a dark background, and the website sda.ac.uk.
Service Design Academy logo with a yellow background, featuring 'SERVICE DESIGN ACADEMY' and 'sda.ac.uk' in black text.
Service Design Academy logo with a yellow background, featuring 'SERVICE DESIGN ACADEMY' and 'sda.ac.uk' in black text.
Service Design Academy logos in yellow and black circular and square shapes with website url.
Service Design Academy logos in yellow and black circular and square shapes with website url.
Yellow Service Design Academy commercial delivery van mockup with custom branding on a white background.
Yellow Service Design Academy commercial delivery van mockup with custom branding on a white background.
Service Design Academy infographic explaining why businesses need service design to improve customer experience.
Service Design Academy infographic explaining why businesses need service design to improve customer experience.
Service Design Academy brochure featuring professional development courses, boot camps, and yellow typography.
Service Design Academy brochure featuring professional development courses, boot camps, and yellow typography.
Service Design Academy announcement for Award and User Research Bootcamp in August.
Service Design Academy announcement for Award and User Research Bootcamp in August.
Business woman leading a team workshop about customer journey mapping on a white board.
Business woman leading a team workshop about customer journey mapping on a white board.
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