D&A College

Projects Outcomes

Branding Strategy & Identity System

When Dundee College joined forces with Angus College, we didn’t just merge names; we sparked a whole new identity. As part of the in-house Marketing team, I had the exciting challenge of leading the full rebrand from the ground up.

Enter D&A College: bold, modern, and ready to turn the page on a fresh chapter in further education. I developed the brand strategy, created the visual identity, and oversaw its execution, including impactful signage and attention-grabbing launch campaigns.

It was more than just choosing colors and designing a logo; it was about bringing two proud institutions together with a unified vision. By working closely with staff, students, and stakeholders on both campuses, I identified what made them special and developed a fresh, authentic, and future-focused brand.

It was a creative whirlwind, a branding masterclass, and one of the proudest projects I’ve ever steered from concept to rollout.

1. Develop identity system (logo, colours, typography, and more)

2. Create brand style guidelines

3. Design publications, stationery, promotional materials, etc.

4. Design exhibition and wayfinding materials

5. Create ident system for videos content